L-PACK — 3D-video
3D and motion design
View the L-PACK caseBranding Agency in Sydney — Gromov Branding
For your Sydney business, we connect brand decisions with everyday materials. We agree scope and remote reviews before developing strategy, naming or design.
You can come with one task or with a full project. First, we'll figure out what your business needs and agree on the scope of work.
Our clients
Gromov Branding showreel
MegaFon, BMW, VTB and other companies come to us with different tasks: to launch a new brand, reframe an existing one, build an identity, packaging system, website, or presentation.
Gromov Branding · Showreel 2026
Let's discuss your project
Gromov Branding projects
When a business really needs a branding agency
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You are launching a new brand
Before design begins, we define who the brand is for, what it competes with, what makes it different, what it is called and where it will be used. Strategy, naming and visual identity need to work together before launch.
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The company has changed, but the brand has not
The product, audience, geography, or scale of the business has changed, but the brand continues to tell the old version of the company. Here it is important to determine: what exactly has become outdated: positioning, architecture, language, visual system, or individual touchpoints.
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Inside the company, there is no single version of the brand
The owner speaks about the company one way, sales — another, HR — a third. Every new material begins with negotiations about 'how to do it right.' Branding is needed to move these decisions out of the heads of individual people into a system that the team can use.
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A new line or sub-brand is launched
It's necessary to decide what the new product inherits from the main brand and what it needs of its own: name, message, logo, color, packaging, digital. Without architecture, new directions quickly turn into a set of exceptions.
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Rebranding without losing what works
An existing brand may already have valuable assets: its name, logo, colors, familiar packaging and customer recognition. We do not start by promising to change everything. First, we determine what needs to be preserved, what to develop and what really gets in the way.
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One specific task is needed
Not every project has to be big. If you need logo, naming, corporate identity, brand book or presentation design, we first check whether the existing brand foundation is sufficient, rather than automatically proposing a full branding package.
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SWIFT — preserving the logo and building a system around it
The SWIFT logo already had value, so the task did not require its replacement. The work was centered around the brand platform, corporate style, packaging and sub-brand system. This is an example of a project where preserving the asset was part of the solution, not a limitation.
View the SWIFT case -
IRAERO — updating the identity while preserving continuity
The project included rebranding, identity, livery, packaging and guidelines for using the system. Here, an important part of the task was the boundary between the update and the loss of continuity.
View case IRAERO
Gromov Branding in numbers and facts
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2012
We have been developing brands and visual identities since 2012.
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1000+
Completed projects.
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3 place
RatingBranding 2026
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3 place
«Rating of branding agencies of Russia 2026»
These figures show the scale of our work. The examples below explain the tasks, decisions and process behind it.
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VTB — presentation development for the bank
Presentation
View VTB case
Why choose Gromov Branding?
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We do not start with design until we understand what exactly needs to be changed
A request for a new brand often contains several distinct problems. The issue may lie in positioning, naming or visual identity. We identify the underlying problem before deciding what design needs to solve.
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Research should change the decision
Research is useful when it informs decisions. We study the market, competitors and audience, and run interviews and workshops to establish criteria for positioning, brand architecture and design.
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We determine in advance what cannot be lost
When working with an existing brand, we separate the accumulated assets from inertia. A name, logo, color, or packaging principle should not disappear merely for the sake of an impressive 'before / after'.
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We agree on the approval process before presenting concepts
Even a strong concept can stall if the final decision-maker joins too late. We agree in advance who provides information, who works with us, who consolidates feedback and who approves each stage.
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We think about the day after delivery
A brand book, source files and templates should support everyday work. After delivery, marketing needs to know what to launch, designers how to create new materials, sales how to use the presentation and suppliers which rules to follow.
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We do not promise what a branding agency cannot guarantee
Branding alone cannot guarantee revenue growth. Trademark registration requires a separate legal process, and a logo project cannot have the same schedule as a large brand system. We define the scope and limitations before work begins.
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«Start, let's go» — identity for constantly changing content
An automotive show needed a system capable of living in episodes, announcements, color coding, graphics, and merch. The logo here is only one element; the value is created by a language that withstands the flow of content.
View the case «Start, let's go»
Gromov Branding services
Branding
If you need to connect research, strategy, verbal and visual systems and prepare a brand for work after launch.
Branding developmentBrand Platform
The semantic foundation of the brand: audience, value, positioning, character, key messages, and other coordinated anchors for communication and design.
Brand platform developmentBrand Positioning
We determine who the brand is for, in what situation it is chosen, against which alternatives it competes, and why the customer should choose it specifically.
Positioning developmentNaming
We agree on naming directions, criteria and constraints, develop options and carry out the agreed checks.
Order namingLogo Development
We design the symbol and wordmark to work at real sizes and across the required applications.
Logo DevelopmentLogo Redesign
We determine what in the existing sign has value and change only what hinders the new task.
Logo RedesignCorporate Identity
Typography, color, composition, graphic principles, images, patterns, and rules by which the brand remains recognizable in different hands.
Corporate identity developmentBrand Design
Visual brand system as a standalone task — when the strategic foundation already exists and it is necessary to assemble an expressive and scalable language.
Brand DesignBrandbook
A document and working system of rules that the team will be able to use after the project is completed.
Brand book developmentPackaging Design
Product range structure, information hierarchy, shelf visibility and a design system that scales across SKUs and is ready for production.
Packaging DesignWebsites
We transfer the brand into the structure, interface, typography, images, texts, and digital interaction.
Websites on TildaPresentations, books, catalogs, and brochures
For B2B-companies, the brand often meets the customer in a presentation or tender document before appearing on an advertising medium. Therefore, multi-page materials are a full part of the communication system.
Presentation designAll services
If the task is currently formulated broadly, you can view the entire current catalog.
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IOWA — the logo of a pop group
Logo
View the IOWA case -
Nedelska — branding and website for the phytocosmetology center
Branding and digital
View the Nedelska case
Six questions we address before the first concept
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1. What has changed in business
Why did the task arise precisely now? A new product, company growth, a new audience, market change, internal chaos, an outdated visual system — the reasons require different solutions.
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2. What cannot be lost
What already has value: the name, the logo, the color, customer habits, packaging composition, reputation? This is recorded before the search for something new begins.
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3. Who chooses the brand and in what situation
The audience's age by itself helps little. It's more important to understand what a person compares, what they fear, who else influences the decision, and at what point the brand should provide the right argument.
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4. With whom the brand actually competes
Not always with the neighboring company. Sometimes the alternative is to do nothing, make it internally within the team, buy a cheaper product, or choose another way to solve the same task.
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5. Where the brand should work after launch
Packaging, website, tender, app, transport, exhibition, presentation, social networks — different environments impose different requirements. The system is designed for real touchpoints, not just one main mockup.
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6. Who makes the decision within the company
We agree on the approval process before design begins so that the final presentation does not send the project back to the start.
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Moskvich — the concept of the emblem
Concept
View the Moskvich case -
Polar Airlines — rebranding
Branding
View the Polar Airlines case
How the work proceeds
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We analyze the situation
What has changed, what result is needed, what materials are already available, who makes the decision, and where the brand should operate.
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We formulate the task and criteria
We determine the scope, limitations, what we preserve, and by which criteria we will evaluate future decisions.
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We study only what affects the decision
We tailor the depth of the audit, market research, interviews and internal analysis to the decisions the project requires.
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We develop a system
We bring together the strategic, verbal and visual elements the project needs.
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We test designs in real applications
We test the design in the agreed formats where it will actually be used.
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We deliver and support implementation
We document the rules, sources, templates, and if necessary, help with the first brand applications after launch.
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Cafeterius — website for a coffee shop chain
Website design
View the Cafeterius case -
Mekong — restaurant branding
Branding
View the Mekong case
What the client receives during the project
- After diagnostics
- A clear formulation of the task, constraints, and preliminary scope of work.
- After the research phase
- Conclusions that change the approach, not just enrich the presentation.
- After the strategy phase
- Positioning, brand platform, architecture, or other established elements.
- After the verbal phase
- Name, messages, and other textual elements, if they are part of the project.
- After the visual phase
- Logo, typography, color, graphic rules, images, and system testing on key media.
- After systematization
- Brandbook or guideline, source materials, and templates.
- During implementation
- Packaging, website, presentations, digital, and other media in a coordinated set.
BST — branding of an IT company
Beesmark — honey producer packaging
We guarantee trademark registration
100% of our clients who submitted applications received a patent.
How to Choose a Branding Agency in Sydney
Many agencies have strong portfolios. The difference becomes clearer when you compare their approach to decisions.
Compare proposal contents
Two agencies may both call their offer "branding", while one includes a logo and basic identity and the other includes research, positioning, naming, brand applications and a brand book. Compare the deliverables before comparing prices.
Ask for an explanation of one case without marketing formulas
What was the task? What did you study? What did you decide to preserve? Why did you choose this direction? How did you test the design in use? What did the client get in the end?
Find out who will actually work after the sale
Ask who is responsible for strategy, creativity, design, and management, and at what stages these people get involved.
Ask how the approval process is organized
Beyond the number of revision rounds, clarify who consolidates feedback, what counts as a change in scope and who approves each stage.
Check whether the agency can preserve what is already working
Rebranding should not automatically mean destroying the old system.
Find out what will remain with the team after the project
What files, rights, templates and rules will you receive? What will you be able to do independently? What requires support?
See if the contractor can say "no need"
If you need one service, an experienced agency should be able to keep the scope focused.
Frangulyan — logo and identity of the gallery
Ramax — logo and brand style of an IT company
Everything we touch becomes excellent»
Inside Gromov Branding
Team
The team composition depends on the task. Strategists, researchers, naming specialists, art directors, brand designers, editors, digital and packaging specialists, and project managers can participate in projects.
Leonid Titov
Co-founder of the agency
Nicol Zimin
Communications Director
Artem Gromov
Manages key clients
What is a branding agency
A branding agency is a team that helps businesses make brand-related decisions: who it is for, what place it occupies among alternatives, what it is called, how it looks, and how it should work in communications.
If the task is limited to a single visual object, a strong design studio may be sufficient. A branding agency is especially useful where there are strategic, verbal, or architectural questions before design, and it is important that different parts of the project do not contradict each other.
More details about the concept itself — in the article "What is branding and why is it needed for business".
Branding Encyclopedia
Not every visitor is ready to leave an inquiry. Therefore, we answer some questions without selling.
Frequently asked questions about the branding agency Gromov Branding
What is the difference between a branding agency and a design studio?
A design studio can solve visual tasks excellently. A branding agency gets involved more broadly when it is necessary to sort out positioning, architecture, naming, messages, research, or implementation before design. It is better to look not at the company name, but at the composition of a specific project.
Do we need an agency if we have a marketer and a designer?
Not necessarily. The internal team can develop the brand on its own, if it has enough time, authority and competencies. An agency is useful when an external view is needed, a rare specialization, independent moderation of a complex solution, or an additional team for a limited period.
Can I order just a logo?
Yes. If the positioning is already well-defined, there is no point in artificially inflating the task.
Can I order naming as a standalone service?
Yes. A naming project still needs clear criteria, creative directions and an agreed scope of checks.
What does a full branding project include?
The scope may combine research, positioning, a brand platform, naming, a logo, visual identity, brand applications, guidelines and implementation.
Where does the work start?
With a conversation about the business and the reason for the task. It is important for us to understand what has changed, what result is needed, what materials are available, who makes the decision and where the brand will be used.
How do I know whether rebranding is needed?
If the problem affects only one brand application, rebranding may be unnecessary. If the positioning, architecture and communication system are outdated, a targeted redesign may not solve the task.
Can I keep the existing logo?
Yes, if it has value and does not hinder the new task. In SWIFT, the existing logo was preserved, and the new system was built around it.
How many concepts do you show?
The number and format depend on the task and are fixed in the project scope. The maximum number of options by itself does not make the solution stronger.
What to do if the owner likes one option and marketing likes another?
Agree on the evaluation criteria and final decision-maker before the presentation. Feedback should address the brand's objectives as well as personal preferences.
Who should participate on the client's side?
A person who knows the context and collects the initial data; a working group; and the person or group that makes the final decision. For individual tasks, lawyers, product, sales, HR or production are involved.
Who works on the Gromov Branding side?
Depending on the project, the team may include a strategist, researcher, naming specialist, art director, designers, editor, digital or packaging specialists and a project manager.
How long does a branding project take?
There is no single timeline. It depends on research, naming, the number of stages and applications, required checks and the approval process.
How much do branding agency services cost?
The cost depends on the scope of work, depth of research, architecture, number of media, team, approvals and implementation. After the initial conversation, it is possible to discuss the price of a specific set of results.
Swensa — the brand logo for home goods
RusHumus — the logo and packaging of a fertilizer manufacturer
Why is there no fixed price on the main page?
Branding projects vary widely in scope. A single price would describe only a fixed package, not every project.
Is it possible to get a commercial proposal without a lengthy brief?
Yes, if there's enough conversation and current materials for evaluation. For a complex task, we first need to clarify several questions, otherwise the proposal will be built on assumptions.
Do you work only with companies in Sydney?
We work with companies remotely. We discuss the brief, review materials and deliver the work online. We agree on the project scope and meeting format before we begin.
Is it necessary to hold meetings in person?
No. Interviews, working meetings, presentations and feedback can all take place online. We arrange in-person sessions when they are useful to the project.
What do you research before developing a brand?
The current brand, the market, competitors, the audience, the product, touchpoints, and internal constraints—up to the depth needed to solve the task.
Do you check names and trademarks?
The scope of the check is determined separately.
Do you provide the original files?
The composition and formats of the materials to be transferred are fixed in the proposal and the contract.
Who owns the rights to the created materials?
The scope of the rights transferred and the moment of their transfer are fixed in the contract, taking into account third-party licenses.
What happens after the brandbook?
The team can implement the system independently or continue working with the agency on additional media, website, packaging, and presentations.
Can we start with an audit?
Yes. This is a reasonable option when it is still unclear where the main problem is and what scale of changes is actually needed.
Do you work with tenders and large groups of approvers?
Yes, if the stages, criteria, participants, and the person or group that makes the final decision are clear in advance.
Does branding guarantee sales growth?
No. Sales are influenced by the product, price, distribution, advertising, sales department and the market. Branding can make the offer clearer and the system more consistent, but cannot honestly guarantee a financial result by itself.
Can I order just one service?
Yes. If the initial basis is sufficient, a full project is not necessary.
How do we get started?
Send the current website or materials and briefly describe what you are launching or want to change. The first conversation is needed to determine the sufficient scope of work, rather than make you fill out a huge brief.
Let's discuss your project
Send the website, current materials or briefly describe what has changed in the business and where the main question is now.
We will look at the context and say which next step looks reasonable. If one service is needed — we will not turn it into a big project. If the problem is deeper, we will explain why targeted work may not work.
Gromov Branding — branding agency in Sydney. Working since 2012, with more than 1000 completed projects.