Rebranding for an IT company
BST is a group of companies specializing in IT services, information system development, and server equipment manufacturing. They help government and private structures improve competitiveness in the context of digitalization.
Custom development
Logo
Packaging
Brandbook
Corporate Identity
To conduct rebranding, update the outdated logo and visual style, making them more modern and dynamic.
Request
A large number of decision-makers complicated the timely approval of the concept.
Tight deadlines – it was necessary to quickly finalize the design before an important corporate event.
Maintaining continuity – the new style should reflect the brand's evolution but preserve the connection with the old logo.
The branding should reflect the central BST company and work as a system for all subsidiaries united under a single brand.
Problem
Solution
We conducted rebranding and created a modern identity reflecting the company's key values.
(1)
We created a new logo based on two triangles merging in the center and forming a star, reflecting brand continuity, symbolizing innovation and expansion of boundaries.
(2)
We developed a umbrella branding system where each division received its own logo within the overall structure, maintaining unity and highlighting the uniqueness of each direction.
(3)
We implemented an adaptive identity system with business and image separation. The business part uses strict graphic elements and colors, creating a professional visual communication.
(4)
Imagery identity focuses on the company's values and advantages, creating a dialogue with the target audience and emphasizing the brand's openness and sincerity.
(5)
We developed corporate accessories — umbrellas, notebooks, bags — that enhance brand recognition and strengthen client and employee loyalty.
(6)
