Website development for the fitocosmetology center
The Nedelska brand specializes in producing natural cosmetics based on family recipes passed down through generations and offers comprehensive skin care procedures.
Create an image website that will attract eco-friendly audiences and those disappointed with traditional cosmetology. The site should provide detailed information about natural cosmetics and unique recipes, as well as ensure convenient booking for procedures.
Various target audience segments with different needs and concerns that must be taken into account.
Only one service is a comprehensive procedure that requires breaking down into individual stages and detailed descriptions.
It was necessary to avoid associations with esoterica and maintain a scientific approach in presenting information about fitocosmetology.
Request
Problem
Solution
We created a target audience segmentation map to accurately account for their needs.
(1)
We developed an intuitive website structure for easy access to all information.
(2)
We created a harmonious website design using natural tones highlighting the brand's eco-friendliness.
(3)
We included convenient booking forms for procedures and feedback.
(4)
We included sections conveying the brand's values and history.
(5)
We transformed one comprehensive procedure into several well-described services.
(6)
We made it adaptive for different devices.
(7)
We implemented graphic animated elements to highlight key queries.
(8)