Projects
state
importance
Clients:
Yearbook
Request
To create a periodical publication dedicated to expert-analytical review of the situation on the global agricultural market.
Problem
We formed a department in the agency to work on the publication.
We structured the project management team for round-the-clock communication with the client.
We provided a backup design team.
We fixed agreements on the number of concept variants for the publication.
We determined the key stages of project implementation.
Synchronized processes at each stage ― for transparency and work coordination.
Divided the layout into individual modules for convenience in preparing and reviewing materials.
Lack of yearbook structure at the start of the work.
Providing information in parts, not in chronological order.
More than 10 decision-makers.
Readiness for possible restructuring of blocks at the final stage of the project.
Preparing several intermediate promotional samples simultaneously with the development of the main publication.
Project work schedule ― 24/7.
Preparing layouts for a large print run.
Production search and control.
Solution
pages includes the first edition
Yearbook 22/23
days the project implementation lasted, including approvals, print submission and publication
120
copies of the yearbook printed as part of the first run for presentation to state structures
500
495
Presentation
Yearbook 22/23
Export
guides
Request
Develop the first Russian guides for entrepreneurs and export partners in the agricultural sector. 5 years are required to release 211 guides.
Problem
Ensured round-the-clock availability of team members from the agency.
Allocated the project to working
teams ― this accelerated processes and coordination.
Developed a design system for rapid guidance design.
Agreed on timelines for providing corrections and approving materials.
Systematized acquisition of additional content
Selected suitable print production in terms of quality and deadlines.
Monitored the pre-print preparation and production process of the guides.
Lack of a unified concept for handbook design and a design system as a foundation.
A large number of corrections from experts.
Disjointed composition of the working group from the client's side: representatives from different countries in different time zones.
Timely updating of already created guides with actualized data.
Prompt preparation for printing for international events, forums, and exhibitions.
Solution
During the preparation and printing of export guides, more than 2000 enterprises of Russian agricultural export products used the materials
42
export guides for Russian manufacturers,
containing all necessary information
for conducting export activities
exporting countries are featured in the guides from the perspective of significant data: economy characteristics, logistics, business operation specifics
product types, including information on passing licensing procedures and mandatory requirements for exports abroad
37
127
