Website development for a chain of author coffee shops
Kafeterius — a chain of author coffee shops known for their interiors and high-quality coffee. Each establishment offers a cozy space for communication and relaxation, a variety of drinks and snacks.
To create a modern and attractive website that would reflect the uniqueness of the coffee shop chain and attract visitors. An important requirement was to provide the possibility of expanding the website to attract partners and franchisees.
The outdated website did not match the level of the coffee shops, deterring new visitors.
Information about the locations was outdated and needed to be updated.
The company had more than 200 brand illustrations, but there was no style guide for their use, which complicated the integration process.
The task had to be completed within a short timeframe, using old materials provided in parts and not in chronological order.
Low online visibility, as visitors found the coffee shops only through Yandex.Maps, limiting traffic and promotion opportunities.
Request
Problem
Created a stylish and modern website design highlighting the atmosphere and interiors of the coffee shops.
Solution
(1)
Implemented brand illustrations effectively, using them without a style guide.
(2)
Developed interactive location cards with current information about the establishments and provided the possibility of further functional expansion for partners and franchisees.
(3)
Included brand philosophy sections to better convey its values.
(4)
Added categories for drinks and food.
(5)
Provided fast and easy access to contacts and working hours of coffee shops.
(6)
Project Team
Sarhan Gromov
art director
designer
Viktoriya Lusikova
editor
Vita Rubezhanskaya
project manager
Leonid Titov