See the logos we have created:
1000+
logos for business
14 years
in business, working since 2012
5 minutes
response time to inquiry
Gromov Branding in numbers
3
design concepts
What is included in logo development
Basic logo elements
— Logo (3 concepts to choose from)
— Horizontal, vertical and icon versions
— Color coding (HEX, RGB, CMYK, Pantone)
— Logo typography
— Clear space and usage rules
Files with the logo
— Source files (AI, EPS, PDF, PNG, SVG)
— Versions for light and dark backgrounds
— Monochrome version
— Files for a separately agreed legal review
— Design supervision during implementation
Examples of logo development
Unified style across all media
Aligned brand communication across all touchpoints
Clear rules for the team
We created a guide and templates for quick and independent work
Quick launch of new materials
We reduced development and approval time
Turnover increased by
1,9 billion ₽
Margin increased by
160 million ₽
The brand became clear, strong and scalable.
This directly influenced business growth.
This directly influenced business growth.
according to RBC data
over 2 years after brand update
From the company's management review
during the same period
Consistent visuals across all channels
From website and tickets to offline media and advertising
A system, not a set of layouts
Rules that allow the team to work without compromising quality
Control and scalability
The brand maintains integrity during growth and new challenges
Turnover increased by
1,8 billion ₽
Margin increased by
112 million ₽
After implementation, it became easier to control how the brand looks across different channels.
We eliminated unnecessary approvals and made the team's work more efficient.
We eliminated unnecessary approvals and made the team's work more efficient.
according to RBC data
over 2 years after brand update
Iraero team
during the same period
Discuss logo development
Tell us about your project — we'll respond within 5 minutes and offer a solution tailored to your budget.
Design and trademark registration
Design and legal review are separate services. We agree any legal work before the project starts.
Design and legal review are separate services. We agree any legal work before the project starts.
How does it work?
We agree the design scope, deliverables and review stages. Legal checks, applications and representation are not included unless agreed separately.
Legal review is separate
We do not promise a registration outcome. Any additional design work and its cost must be agreed in advance.
Logo Yes. But does it work?
PROBLEM
Every time the logo looks different
One color on the business card, another on the website, a third in social media — there is no unified standard
In the end, there is a logo.
But there is no benefit from it.
But there is no benefit from it.
The mark does not identify the brand, does not strengthen trust, and does not help with sales
The logo does not scale
It looks normal on a billboard, but unreadable as an app icon. Details are lost
The logo is not memorable
Among competitors, the mark does not stand out — the client sees it and forgets
No source files for work
Suppliers ask for an AI file, but all you have is a PNG from a 2015 presentation.
We create a logo as a system, not just a pretty picture
Source files and usage guidelines help your team reproduce the design consistently.
We work with companies that care about results, not just 'pretty'.
The logo should work for the business and boost sales,
not just look nice
SOLUTION
The logo is recognizable everywhere — in advertising, on the website, on packaging
A unified mark in all contact points — the client sees and remembers
Recognizability grows
New brand materials are created quickly
The logo is already ready for any format — from icon to billboard
Time saved for the team
Ready for your team
Source files and usage guidelines help your team reproduce the design consistently.
Clear handover
The visuals strengthen the brand's image
A professional mark influences the customer's choice even before the first contact
It's easier to sell at a higher price
Contractors immediately understand how to reproduce the mark
Source files and usage guidelines — the designer gets it right from the start
Fewer approvals
Common questions before commissioning a logo
DOUBTS
What if I don't like the logo?
We show directions in advance
and proceed only with an agreed direction
DOUBTS
HOW WE SOLVE THIS
And if the mark cannot be registered?
We agree its scope separately
before any legal work starts
Who will own the rights to the logo?
The rights transfer is defined in the project agreement
including its scope and timing
How to use the logo after the project?
We provide the full file archive and usage guidelines
work without us
What if I need new brand materials in a month?
We stay in touch after the project
and help with new tasks
How much will it really cost in the end?
We agree on the scope and budget in advance
without hidden additional payments during work
Logo development stages
Briefing and analysis
Before starting to draw, we carefully study your business, competitive environment, and target audience. We analyze which logos already exist in your niche, what works for competitors, and how to stand out from them. Based on the results, we finalize the technical specification and agree on it with you before starting.
1–2 days
Concept development
Based on the briefing, we develop 3 conceptual variants of the logo. Each variant is a separate idea, not color variations of the same one. We present them at an online meeting and explain the logic behind each decision.
5–7 days
Concept refinement
After choosing a concept, we refine it based on your feedback. We work on details and check scalability — from app icon to billboard.
3–5 days
Finalization
We prepare horizontal, vertical and symbol-only versions in color and monochrome, for light and dark backgrounds. The files are delivered together in AI, EPS, PDF, PNG and SVG formats.
3–5 days
✪ Design supervision
We help suppliers and printers implement the logo, recommend trusted production partners and review the results.
Cost of logo development
Stanislava S.
They did more than they were supposed to, were inspired by the idea, and demonstrated coordinated teamwork. I express my gratitude on behalf of myself and my team. The project was led by Leonid Titov.
I recommend them to anyone tired of contractors who disappear before the deadline, or unresponsive designers who ignore feedback and insist on their own vision.
Agency 'Zerna'
The guys definitely know what client orientation means. The logo is simply amazing, really memorable. I am grateful to them for everything. The result is impressive!
Gamine
I recommend to anyone who wants to make the packaging of their business, their community, or their brand, to boldly approach the team from Studio Sarhan Gromov.
Alexander Peregudov
I especially like that they explain everything to you — the idea, the concept, the proportion, the fonts; that I myself understand what my brand is associated with, with whom and in what context.
Oleg Graf
We have worked with the studio since 2020. They created an excellent logo for our cosmetics brand. We are delighted, and so are our European partners!
Irina K.
Client reviews on logo development
Each logo is the work of a team, where every role is important for creating a unique mark:
Art director
Leads the concept and visual direction, evaluates the options and ensures the logo reflects the brand and distinguishes it from competitors.
Brand Designer
Draws the logo by hand. Develops form, proportions, and details. Creates all versions of the sign: horizontal, vertical, monochrome. Checks how the logo looks on different media — from business card to billboard.
Project Manager
Your point of contact throughout the entire project. Organizes briefings, presentations, and approvals. Keeps track of deadlines and handles all operational tasks — you focus on business, not coordinating designers.
Who develops your logo
What is the difference between a logo and a brand style
- Logo — a graphical sign of the company. It is part of the brand style as a basic element.
- Corporate Identity — a system: logo + colors + fonts + graphics + media + brandbook. A logo without a system loses half its value.
- Branding — a comprehensive strategy: research, positioning, naming, brand style, communications.
Unique design highlights the individuality of the brand, making it noticeable and easily recognizable in the market.
Stand out from competitors
A bright and easily memorable logo helps customers quickly associate your brand, facilitating identification among competitors.
Increase recognition
A professionally executed logo demonstrates reliability and attracts clients, showing that the brand is serious and focused on quality.
Build trust
A well-executed logo evokes positive emotions, creating an emotional bond and strengthening customer loyalty.
Form emotional associations
Why is a unique logo needed?
A memorable logo stays in customers' minds, which encourages customer return and helps build lasting relationships with the brand.
Maintaining long-term relationships
A good logo reflects the company's philosophy and mission, helping customers understand what is important to you.
Conveying brand values
Creating a logo is not just about choosing a font and shape. It is a process in which the brand's visual language, character, and emotional perception are formed. In conditions of high competition, a logo helps:
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Logo design services
We can conduct a logo redesign to adapt it to the company's current goals while maintaining visual integrity. The updated logo will look current and fresh, highlighting the brand's modern values.
Individual logo design
Every logo created at Gromov Branding is unique. Our designers develop logos taking into account the specifics of the business so that it becomes a reflection of its philosophy and approach to customers.
Full corporate identity helps maintain a consistent brand image across all media. We offer the development of business cards, packaging, advertising materials, and other elements that harmonize with the logo.
Discuss logo development
Tell us about your project — we'll respond within 5 minutes and offer a solution tailored to your budget.
The average development time for a logo is from 7 to 14 days. However, exact timelines depend on the project's complexity and the volume of work. We strive to consider client preferences and are always ready to discuss accelerated timelines when necessary.
How long does it take to create a logo?
What affects the timelines?
- Concept development: Creating several logo design options may take 3−5 days.
- Refinement of the selected concept: Considering feedback, we refine the design over 2−4 days.
- Finalization: Preparing the logo in various formats and delivering files usually takes 1−2 days.
We take client preferences into account and are always ready to discuss accelerated timelines when necessary.
Urgent Projects
If you need a logo urgently, we offer an urgent development service. Thanks to synchronized teamwork, a logo can be ready within 3−5 working days without compromising quality.
We guarantee adherence to agreed deadlines so that you receive your finished logo on time and can immediately start using it!
We guarantee adherence to agreed deadlines so that you receive your finished logo on time and can immediately start using it!
Selected logo projects
Examples of our design work. They do not promise the same registration result for another project; any legal review is agreed separately.
Trademark for a sports clothing brand
Trademark for a community
Trademark for a women's sports clothing brand
Trademark for a cable manufacturer
Trademark for a construction company
Trademark for a fitness club
Trademark for a parts seller
Trademark for a brand of automotive cosmetics
Trademark for an engineering company
Trademark for a manufacturer of construction materials
Trademark for a blogger
Trademark for a bottled water brand
Who Needs Logo Development
A logo is needed by any business that wants to look professional and be memorable. Without it, a company gets lost among competitors — a client simply cannot fix you in memory.
Production and B2B
For participation in tenders and working with large corporate clients, a professional logo is a mandatory requirement. Without it, it's hard to even make it to the shortlist.
Startups
A proper start forms the first impression. Entering the market with a professional logo means immediately taking a position of a serious player in the audience's perception.
Growing small and medium-sized businesses
When a company grows from a homemade logo, it's time to update its visual identity. An outdated or amateurish logo destroys customer trust faster than any other marketing mistake.
Rebranding
If positioning has changed, new directions have opened, or the company has entered a new market — we develop a new logo while preserving brand recognizability where it matters.
In 5–10 minutes on the call we'll figure out
which logo will work and why
which logo will work and why
We'll show 2–3 logo options tailored to your business
Free | No obligations | We respond within 5 minutes
we'll show 2–3 visual directions
we'll explain how this works in business
we'll outline timelines and costs
we'll answer all your questions
we'll explain how this works in business
we'll outline timelines and costs
we'll answer all your questions
What is a logo and why is it needed
A logo is a symbol, a wordmark, or a combination of the two that identifies a business. It contributes to the first impression people form of the brand.
A well-designed logo helps people recognize the brand, reflects its character and values, and remains clear at different sizes — from an app icon to a billboard.
A consistent visual identity brings the logo, colors and typography together across customer touchpoints. It helps a brand present itself coherently and become easier to recognize.
A well-designed logo helps people recognize the brand, reflects its character and values, and remains clear at different sizes — from an app icon to a billboard.
A consistent visual identity brings the logo, colors and typography together across customer touchpoints. It helps a brand present itself coherently and become easier to recognize.
Why is a logo needed?
A logo solves several tasks at once:
- Make the brand recognizable at first glance
- Stand out from competitors
- Build trust before the first contact with the client
- Keep the brand consistent across its applications
- Sell at a higher price due to perceived quality
Types of logos
Wordmark
A logo built on a unique typeface of the brand name. The font itself becomes the sign — its form and character convey the company's positioning. Effective when the name is short and phonetically strong.
Combination mark (wordmark and symbol)
The graphic symbol and the name work together and separately — depending on the format of the medium. The most universal option: it works equally well on a business card, billboard, and app icon. Most brands use it.
Mascot
A brand character — a person, animal, or fictional being — who becomes the face of the company. Creates an emotional connection with the audience and works excellently in communications, social networks, and advertising. Michelin, KFC, M&M's — classic examples.
Symbol Only
Only used by brands with long-term recognizability — Nike, Apple, Mercedes. They have invested billions for decades to make the audience associate the symbol with the company without the help of the name. For most businesses, it is better to start with a combined logo — symbol plus font block — and over time, the symbol will begin to work independently.
Frequently Asked Questions
How much does logo development cost?
We prepare a quote after the brief. The price depends on the agreed scope, applications and file formats. We confirm the budget, payment currency and schedule before work begins.
How long does it take to create a logo?
Basic package — from 7 working days. Standard — from 14 days. Full service with brand style — from 30 days. Urgent development is possible by agreement.
How many logo variants do you offer?
In the standard package — 3 conceptual variants to choose from. Each variant is a separate concept, not just color variations. After selection, we refine it to the final stage. The number of revisions is fixed in the contract.
What file formats will I receive?
We provide AI and EPS files for designers and production teams, PDF for print, and PNG and SVG for digital use. The archive includes versions for light and dark backgrounds and monochrome use.
Is trademark registration included?
Design, legal review and registration support are separate scopes. Any legal work and the terms for transferring rights must be agreed before the project starts. We do not promise a registration outcome as part of logo design.
Can I order only a redesign of an existing logo?
Yes. Logo redesign is a separate service. We update the existing mark: make it more modern, improve scalability, and adapt it to the new positioning. At the same time, we preserve brand recognizability.
How are reviews arranged with our Singapore team?
We agree meeting windows in Singapore time and allow comments between calls. One contact consolidates feedback and approves each stage, so the project does not depend on everyone being online simultaneously.
How do we brief a logo for Singapore and other markets?
List the markets and language versions you actually need; a Singapore address does not determine them. Provide approved name spellings and any accompanying text. We agree which versions and small-size applications to test.
Do you transfer exclusive rights to the logo?
The scope and timing of the rights transfer are specified in the project agreement. Legal review and registration support are agreed separately.
What if I don't like the logo?
We show 2−3 directions in advance and move only in the agreed direction. There are no surprises — each stage is approved before moving to the next one.
What is usually ordered together with the logo
What is important to us in logo development
We know that a logo is not just a picture. It is the first thing a client, partner, or investor sees. That is why we approach each project as a strategic task, not as a design assignment.
A good logo lives everywhere at once: on an office sign, in an app icon, on employee badges, on a billboard by the highway, and on product packaging. It should be readable at any size, on any background, and in any context — without losing recognizability.
Before starting work, we study your business, the competitive environment, and the audience. This allows us to create a mark that not only looks beautiful but also accurately fits the brand positioning and drives sales.
A good logo lives everywhere at once: on an office sign, in an app icon, on employee badges, on a billboard by the highway, and on product packaging. It should be readable at any size, on any background, and in any context — without losing recognizability.
Before starting work, we study your business, the competitive environment, and the audience. This allows us to create a mark that not only looks beautiful but also accurately fits the brand positioning and drives sales.
A logo is the first step on the path to building a strong brand.
A logo is rarely the last project. Usually, after its creation, clients come back for corporate identity, packaging, website, or brandbook — confirming the quality of work and that the mark really works for the business.
We are ready to become a long-term design partner: develop a logo as a standalone project or immediately build cooperation in the format of design support — when there is a permanent team within the agency that quickly handles any visual tasks.
We are ready to become a long-term design partner: develop a logo as a standalone project or immediately build cooperation in the format of design support — when there is a permanent team within the agency that quickly handles any visual tasks.
Send us an inquiry and we will arrange a phone or video consultation at a convenient time.
- Leonid TitovCo-founder of the agency
- Nicol ZiminDirector of Communications
- Artem GromovManages key clients