Branding of the aluminum structures factory
MK Aluminium specializes in the design, manufacturing and installation of high-tech and non-standard solutions in glazing and security, including winter gardens, skylights, curtain walls, display cases, domes, arches and other structures.
To create a recognizable and relevant identity and corporate media that will reflect the key company values: innovation, reliability, technicity and quality.
Request
The identity should be developed with due account of the brand's entry into foreign markets, to be understandable and relevant both for the Russian and international consumer.
It was necessary to create non-standard media for the brand, such as protective corner guards for profiles.
Problem
Solution
We created a modern and relevant identity aimed at the international market.
(1)
We developed a logo whose sign reflects the structural elements of aluminum frames, symbolizing the reliability and technicity of the company's products.
(2)
We developed corporate media and helped with its implementation.
(3)
We found a production facility to create protective corner guards for profiles and glass from non-standard cardboard.
(4)