See our visual identity work in the showreel:
1000+
visual identities, logos and brand books
14 years
in business, working since 2012
5 minutes
average response time to inquiry
Gromov Branding in numbers
100%
trademark registration guarantee
What visual identity development includes
Core visual identity elements
— Logo
— Brand color coding
— Typography (brand fonts)
— Brand graphic elements
— Patterns and textures
Brand applications and documentation
— Business cards, stationery, envelopes, folders
— Social media design
— Brandbook and guidelines
— Preparation for trademark registration at Rospatent
— Additional applications for your project
We deliver all layouts to print. You don’t spend time searching for a printer or explaining technical requirements.
Visual identity ready for production
01
Print-ready files with the correct colors, bleed and trim marks
02
Contact details of verified printers for each medium
03
We personally negotiate with printers and control the results
04
The first print run comes out exactly as it should
Visual identity projects
Unified style across all media
Aligned brand communication across all touchpoints
Clear rules for the team
We created a guide and templates for quick and independent work
Quick launch of new materials
We reduced development and approval time
Turnover increased by
1,9 billion ₽
Margin increased by
160 million ₽
The brand became clear, strong and scalable.
This directly influenced business growth.
This directly influenced business growth.
according to RBC data
over 2 years after brand update
From the company's management review
during the same period
Consistent visuals across all channels
From website and tickets to offline media and advertising
A system, not a set of layouts
Rules that allow the team to work without compromising quality
Control and scalability
The brand maintains integrity during growth and new challenges
Turnover increased by
1,8 billion ₽
Margin increased by
112 million ₽
After implementation, it became easier to control how the brand looks across different channels.
We eliminated unnecessary approvals and made the team's work more efficient.
We eliminated unnecessary approvals and made the team's work more efficient.
according to RBC data
over 2 years after brand update
Iraero team
during the same period
Discuss brand style development
Tell us about your project — we’ll respond within 5 minutes and offer a solution within your budget.
Stanislava S.
They did more than they were supposed to, were inspired by the idea, and demonstrated coordinated teamwork. I express my gratitude on behalf of myself and my team. The project was led by Leonid Titov.
I recommend them to anyone tired of contractors who disappear before the deadline, or unresponsive designers who ignore feedback and insist on their own vision.
Agency 'Zerna'
The guys definitely know what client orientation means. The logo is simply amazing, really memorable. I am grateful to them for everything. The result is impressive!
Gamine
I recommend to anyone who wants to make the packaging of their business, their community, or their brand, to boldly approach the team from Studio Sarhan Gromov.
Alexander Peregudov
I especially like that they explain everything to you — the idea, the concept, the proportion, the fonts; that I myself understand what my brand is associated with, with whom and in what context.
Oleg Graf
We have worked with the studio since 2020. They created an excellent logo for our cosmetics brand. We are delighted, and so are our European partners!
Irina K.
Client reviews of our visual identity work
Legal protection of brand style ✓
We don't just develop visual elements for your brand, but also ensure their legal protection. Every logo created by our Gromov Branding is ready for trademark registration.
If for any reason the registration is not approved, we will make all necessary changes at our own expense to achieve a successful outcome.
How does it work?
- We take all trademark requirements into account during the development stage.
- We prepare the necessary documents for registration.
- We cooperate with patent agents and accompany the process until successful registration.
Why is this important?
Registering a logo as a trademark is important for protecting the brand from copying and unfair competition. Only a registered logo ensures your business exclusive rights to its use and legal protection. This helps maintain brand uniqueness, prevent potential disputes, and strengthen customer trust.
Visual identity development cost
What is a brand style?
Brand identity is a system of visual elements that makes a company recognizable: logo, colors, fonts, graphics, and media. It is not just a pretty picture — it is a business tool that reduces the cost of customer acquisition and increases the average order value through the perceived quality of the brand.
A well-developed brand identity simultaneously solves three tasks: it distinguishes the company from competitors, builds trust with the client even before the first contact, and reduces the costs of producing advertising materials thanks to unified standards.
McKinsey studies show that companies with strong design generate 32% more revenue and outperform the S&P 500 index in returns by 56% over 10 years. Corporate identity is not an expense, but an investment with measurable returns.
A well-developed brand identity simultaneously solves three tasks: it distinguishes the company from competitors, builds trust with the client even before the first contact, and reduces the costs of producing advertising materials thanks to unified standards.
McKinsey studies show that companies with strong design generate 32% more revenue and outperform the S&P 500 index in returns by 56% over 10 years. Corporate identity is not an expense, but an investment with measurable returns.
Brand identity elements
Logo
The basis of brand identity is a graphical or text-graphic sign that identifies the company. A good logo scales from an app icon to a billboard, retains readability, and does not evoke unwanted associations. We develop 3 concepts to choose from and refine the approved variant until the final result.
Color palette
Brand colors are the fastest way to identify a brand. A properly selected palette evokes the right emotions in the target audience and makes all media recognizable even without a logo. We record the colors in HEX, RGB, CMYK, and Pantone formats for correct reproduction in digital and print.
Typography
Fonts — an underrated element of brand identity. Properly selected typography conveys the character of the brand: strictness or friendliness, premium quality or accessibility. We select the main and additional font and write down the rules of typesetting for all formats.
Graphic elements
Patterns, icons, textures and decorative forms used on media. Unique graphics make the brand distinctive and protect it from visual copying by competitors.
Brandbook
A document with rules for using all elements of the brand style. It is needed so that contractors, employees and partners reproduce the brand correctly. We create a brandbook in PDF with examples of correct and incorrect use of each element.
In 5–10 minutes on the call we'll figure out
what style will work and why
what style will work and why
We will show 2–3 variants of brand style for your business
Free | No obligations | We respond within 5 minutes
we'll show 2–3 visual directions
we'll explain how this works in business
we'll outline timelines and costs
we'll answer all your questions
we'll explain how this works in business
we'll outline timelines and costs
we'll answer all your questions
The brand style exists. But does it work?
PROBLEM
Each time the design is done from scratch
No rules and templates — the team wastes time on the same tasks
In the end, the style exists.
Effect — none.
Effect — none.
The brand is not memorable, does not strengthen trust and does not help sell
It is unclear how to use it within the team
Without logic and structure, the style quickly stops working
One style in social networks, another in presentations
No system — therefore the brand looks different in each channel
The website looks fine, but is not
memorable
memorable
Visually everything is fine, but among competitors you do not stand out
We build your visual identity as a system, not as a set of layouts
So that it works: strengthens trust, simplifies work for the team and helps sell
We work with companies that care about results, not just 'pretty'.
The brand style should work for the business
and increase sales,
not be a set of layouts
SOLUTION
The team knows how to apply the identity to each new material
The solution already exists — no need to start from zero each time
Time saved on each layout
The brand looks recognizable everywhere — in advertising, on the website, in presentations
The solution already exists — no need to start from zero each time
Trust grows
Contractors immediately understand how to work with layouts
Fewer revisions and explanations
Fewer approvals
The visuals strengthen the brand's image
Influences customer choice
It's easier to sell at a higher price
New materials are created quickly without unnecessary approvals
Clear rules help designers create new materials efficiently
Time saved for the team
Common concerns before a visual identity project
DOUBTS
What if I don't like the result?
We show directions in advance
and proceed only with an agreed direction
DOUBTS
HOW WE SOLVE THIS
And if the mark cannot be registered?
We immediately design taking into account the requirements for registration
and check for risks before development
Who will own the rights to the brand style?
Exclusive rights are transferred by contract
Exclusive rights are transferred by contract
How will you use this after the project?
We compile a clear system:
rules, templates and guidelines
which you can use without us
which you can use without us
What if new materials are needed in a month?
We stay in touch after the project
and help with implementation and new tasks
Who will keep the identity consistent after delivery?
We help build control within the team
so that the identity remains consistent over time
How much will this really cost in the end?
We agree on the scope and budget in advance
without hidden additional payments during work
Total duration: from 30 to 60 working days depending on the package
Stages of brand style development
Before starting to develop visual representations, we carefully and delicately study the client's business, the competitive environment, and the characteristics of the target audience.
We analyze current market trends, tastes and needs of your target audience, look for competitors' strengths and weaknesses to distinguish your business advantageously against them.
We analyze current market trends, tastes and needs of your target audience, look for competitors' strengths and weaknesses to distinguish your business advantageously against them.
As a result of the analysis we will determine:
- Market conditions
- Competitors' characteristics
- Target audience preferences and needs
- Goals and tasks of brand style development
Defining the goals and tasks of brand style is important for understanding what brand image needs to be created.
Together, we answer the key questions:
- What is the company's mission?
- What values do you want to convey to your audience?
- With which key goals should branding help (increasing recognition, loyalty, etc.)?
Analysis and research
Based on the results of the analysis and company goals, we develop a brand concept.
A brand concept is a visual embodiment of key ideas that will form the basis of the brand style.
A brand concept is a visual embodiment of key ideas that will form the basis of the brand style.
This includes:
- Core ideas and messages that the brand wants to convey
- Overall concept and atmosphere that should be conveyed through visual and verbal imagery
- Brand positioning relative to competitors
Development of the brand identity concept
Using the agreed concept, we develop the core visual identity elements. These form the basis for applications ranging from business cards to aircraft.
- Logo: graphic mark, font design
- Color palette: main and additional brand colors, their combinations
- Typography: main and additional brand fonts, their combinations and basic typesetting rules
- Additional graphic elements: icons, patterns, brand marks
After developing the basic elements, we conduct testing to ensure that our design hypotheses are correct. For this purpose, focus groups with employees and clients, surveys, and in-depth interviews may be conducted.
Development of the basic elements of the brand identity
We identify the materials and channels your company uses in marketing and everyday communication, then design the relevant brand applications. The set is different for each client, from document folders to branded vehicles.
When developing, not only the aesthetic and semantic components are taken into account, but also technical requirements. As a result, your brochures are pleasant to hold in your hands, branded transport stands out from competitors even under a layer of road dust, you save on production due to proper color and printing technology selection, and your employees wear their uniforms with pride and pleasure.
When developing, not only the aesthetic and semantic components are taken into account, but also technical requirements. As a result, your brochures are pleasant to hold in your hands, branded transport stands out from competitors even under a layer of road dust, you save on production due to proper color and printing technology selection, and your employees wear their uniforms with pride and pleasure.
- Branding of documentation: templates for business cards, official documents, presentations, and other materials
- Branded merchandise: mugs, umbrellas, bags, business gifts and apparel
- Interior and exterior design: signs, office and external area decoration
- Wayfinding: signs, directions and information displays
- Transport branding: cars, special equipment
- Employee uniforms: office or sportswear, full set or key elements (scarves, badges, ribbons for passes)
- Social media branding: avatars, covers, post and story templates
- Digital channels branding: websites, brand pages in third-party services, any digital representations of your company on the internet
Designing brand applications
A guideline is a document that thoroughly describes the rules for using all elements of the brand style.
We collect all the information into a separate document where we thoroughly describe the principles of building your brand style and the rules for working with basic elements and media.
We collect all the information into a separate document where we thoroughly describe the principles of building your brand style and the rules for working with basic elements and media.
- Logo usage rules
- Recommendations for color palette and typography
- Examples of business and advertising material branding
- Tone of voice
- Rules for brand applications
Guideline development
Delivery is the start of putting your visual identity to work. We can recommend trusted printers, merchandise and uniform suppliers, and advise on vehicle branding. We help with production and implementation as needed.
Design supervision
What is a brand style needed for?
Brand style solves several tasks at once:
- Attract attention to the brand
- Stand out from competitors
- Ensure business or product recognition
- Reduce costs for developing advertising and marketing materials
- Increase profit
Who needs brand style development
A brand style is necessary for those who want to stand out from competitors and create a strong impression of their brand. It helps establish an emotional connection with clients, increases trust, and strengthens market positioning.
Production and B2B
For participation in tenders and work with corporate clients, a unified brand style is a mandatory condition. Without it, it's hard to even make it onto the shortlist.
Startups
A proper start forms the first impression. Entering the market with professional identity means immediately occupying a leader position in audience perception.
Growing small and medium-sized businesses
When a company has grown from a homemade logo — it's time to systematically build a visual image. Chaotic styles on different media destroy client trust.
Rebranding
If positioning has changed or new directions have opened — we develop a new identity while preserving brand recognizability.
Your visual identity in practice
For us, it's important that after the work is completed, the client finds it convenient and easy to use the result in solving their daily tasks.
Therefore, we don't just develop brand styles, but also compile guidelines and manuals with rules for working with the logo and its versions, colors, fonts, and patterns, offer design options for digital channels, documentation, souvenirs, transport branding, employee uniforms, and even office spaces or production facilities.
Therefore, we don't just develop brand styles, but also compile guidelines and manuals with rules for working with the logo and its versions, colors, fonts, and patterns, offer design options for digital channels, documentation, souvenirs, transport branding, employee uniforms, and even office spaces or production facilities.
Companies that use design as a business tool generate on average 32% more revenue
The difference between brand style, identity, and branding
- Brand style is the visual component.
- Identity is a broader concept that includes the tone of communication and philosophy.
- Branding is a strategy that unites style and identity.
Each project is a team effort where every role plays an important part in creating a unique brand identity:
Art director
Leads the creative process, defines the visual direction and ensures that the work meets the brief and business objectives.
Brand Designer
Creates visual elements of the style: logos, graphics, color palettes, typography. Plans every detail to ensure they work harmoniously within a unified style.
Copywriter
Develops slogans, brand messages, and textual elements that support the overall brand image.
Project Manager
Coordinates the team's work, monitors deadlines, and communicates with you at every stage to ensure all tasks are completed on time and in line with your wishes.
Who Develops Your Brand Identity
Frequently Asked Questions
How Much Does Brand Identity Development Cost?
The cost depends on the scope and required applications. A basic package starts at 190,000 ₽ and includes a logo, colors, fonts, business card and guidelines. A full visual identity with a brand book starts at 290,000 ₽. A project with a brand platform and design supervision starts at 490,000 ₽. We confirm the estimate after the briefing.
How Long Does It Take to Develop a Brand Identity?
The minimum timeframe is 10 working days for the basic package. The full cycle with a brand platform, media, and brand book takes 45–60 working days. Urgent development is possible by agreement.
What Is Included in Full-Service Brand Identity Development?
Full-service development includes market and competitor analysis, concept development, three logo concepts, a color palette, typography, graphic elements, brand applications, a brand book and design supervision during implementation.
Can I order just a logo without a full brand style?
Yes. Standalone logo development starts at 130,000 ₽. A basic identity package also provides a coordinated color and typography system for future materials.
Do you work with companies from other cities?
Yes, we work with the entire Russia and the CIS fully remotely. All stages — from briefing to project delivery — are conducted online: video calls, coordination in messengers, file transfer via cloud storage.
What is a brandbook and why is it needed?
A brand book documents how to use the visual identity. It gives employees, suppliers and partners shared rules so that the brand stays consistent.
Do you provide a guarantee for the logo?
Yes. Each logo is ready for trademark registration. If Rospatent rejects it — we make all necessary changes free of charge until successful registration.
How to protect the brand style from copying?
The only reliable way is to register the logo as a trademark with Rospatent. After registration, you gain exclusive rights and the ability to sue for copying. We support the process in partnership with patent agents.
How many logo variants do you offer?
In the standard package — 3 conceptual options to choose from. After selection, we refine it to completion based on your feedback. The number of revisions is fixed in the contract.
What do I need to prepare before starting the work?
There is no need to prepare anything special. At the first meeting (online or offline), we will ask all the questions about the company, audience, competitors, and expectations. Based on the results, we will compile the technical specification and agree on it before the start.
What is usually ordered together with the brand style
In developing a brand style, we pay attention to
We know that developing a brand style is a serious step for any company, and we know how to build the work as efficiently and comfortably as possible for all participants in the process. We rely on years of experience and a refined methodology to ensure the best results at every stage of the project, from the start of negotiations to delivering layouts for printing.
A visual identity extends beyond a logo and color palette. It appears on signs, social media, employee badges, annual reports, greeting cards, billboards and website icons.
It is important to us that as a result of our work, your brand style continues to live in all its manifestations and brings benefit to the business. Therefore, before starting development, we study your business processes and look for points of contact with clients: it is there that through brand style elements, a company can increase loyalty, improve communication efficiency, and provide added value with skilled design.
A visual identity extends beyond a logo and color palette. It appears on signs, social media, employee badges, annual reports, greeting cards, billboards and website icons.
It is important to us that as a result of our work, your brand style continues to live in all its manifestations and brings benefit to the business. Therefore, before starting development, we study your business processes and look for points of contact with clients: it is there that through brand style elements, a company can increase loyalty, improve communication efficiency, and provide added value with skilled design.
Developing a brand style is the first step on the path to building a strong brand.
We value long-term cooperation: typically, after the first project, our clients return with subsequent design tasks, having confirmed the quality of our work.
We can deliver a standalone design project or provide ongoing design support, with a dedicated team handling your regular and one-off design tasks.
We can deliver a standalone design project or provide ongoing design support, with a dedicated team handling your regular and one-off design tasks.
Send us an inquiry and we will arrange a phone or video consultation at a convenient time.
- Leonid TitovCo-founder of the agency
- Nicol ZiminDirector of Communications
- Artem GromovManages key clients