Brand style development

1000+

visual identities, logos and brand books

14 years

in business, working since 2012

5 minutes

average response time to inquiry

100%

trademark registration guarantee

Stanislava S.

They did more than they were supposed to, were inspired by the idea, and demonstrated coordinated teamwork. I express my gratitude on behalf of myself and my team. The project was led by Leonid Titov.

I recommend them to anyone tired of contractors who disappear before the deadline, or unresponsive designers who ignore feedback and insist on their own vision.

Agency 'Zerna'

The guys definitely know what client orientation means. The logo is simply amazing, really memorable. I am grateful to them for everything. The result is impressive!

Gamine

I recommend to anyone who wants to make the packaging of their business, their community, or their brand, to boldly approach the team from Studio Sarhan Gromov.

Alexander Peregudov

I especially like that they explain everything to you — the idea, the concept, the proportion, the fonts; that I myself understand what my brand is associated with, with whom and in what context.

Oleg Graf

We have worked with the studio since 2020. They created an excellent logo for our cosmetics brand. We are delighted, and so are our European partners!

Irina K.

Each time the design is done from scratch

No rules and templates — the team wastes time on the same tasks

In the end, the style exists.
Effect  none.

The brand is not memorable, does not strengthen trust and does not help sell

It is unclear how to use it within the team

Without logic and structure, the style quickly stops working

One style in social networks, another in presentations

No system — therefore the brand looks different in each channel

The website looks fine, but is not
memorable

Visually everything is fine, but among competitors you do not stand out

We build your visual identity as a system, not as a set of layouts

So that it works: strengthens trust, simplifies work for the team and helps sell

We work with companies that care about results, not just 'pretty'.

Free | No obligations | We respond within 5 minutes

The solution already exists — no need to start from zero each time

Time saved on each layout

The solution already exists — no need to start from zero each time

Trust grows

Fewer revisions and explanations

Fewer approvals

Influences customer choice

It's easier to sell at a higher price

Clear rules help designers create new materials efficiently

Time saved for the team

Before starting to develop visual representations, we carefully and delicately study the client's business, the competitive environment, and the characteristics of the target audience.
We analyze current market trends, tastes and needs of your target audience, look for competitors' strengths and weaknesses to distinguish your business advantageously against them.

As a result of the analysis we will determine:

Defining the goals and tasks of brand style is important for understanding what brand image needs to be created.

Together, we answer the key questions:

Based on the results of the analysis and company goals, we develop a brand concept.
A brand concept is a visual embodiment of key ideas that will form the basis of the brand style.

This includes:

Using the agreed concept, we develop the core visual identity elements. These form the basis for applications ranging from business cards to aircraft.

• Logo: graphic mark, font design
• Color palette: main and additional brand colors, their combinations
• Typography: main and additional brand fonts, their combinations and basic typesetting rules
• Additional graphic elements: icons, patterns, brand marks

After developing the basic elements, we conduct testing to ensure that our design hypotheses are correct. For this purpose, focus groups with employees and clients, surveys, and in-depth interviews may be conducted.

We identify the materials and channels your company uses in marketing and everyday communication, then design the relevant brand applications. The set is different for each client, from document folders to branded vehicles.

When developing, not only the aesthetic and semantic components are taken into account, but also technical requirements. As a result, your brochures are pleasant to hold in your hands, branded transport stands out from competitors even under a layer of road dust, you save on production due to proper color and printing technology selection, and your employees wear their uniforms with pride and pleasure.

A guideline is a document that thoroughly describes the rules for using all elements of the brand style.
We collect all the information into a separate document where we thoroughly describe the principles of building your brand style and the rules for working with basic elements and media.

Delivery is the start of putting your visual identity to work. We can recommend trusted printers, merchandise and uniform suppliers, and advise on vehicle branding. We help with production and implementation as needed.

For us, it's important that after the work is completed, the client finds it convenient and easy to use the result in solving their daily tasks.

Therefore, we don't just develop brand styles, but also compile guidelines and manuals with rules for working with the logo and its versions, colors, fonts, and patterns, offer design options for digital channels, documentation, souvenirs, transport branding, employee uniforms, and even office spaces or production facilities.

Companies that use design as a business tool generate on average 32% more revenue

We know that developing a brand style is a serious step for any company, and we know how to build the work as efficiently and comfortably as possible for all participants in the process. We rely on years of experience and a refined methodology to ensure the best results at every stage of the project, from the start of negotiations to delivering layouts for printing.

A visual identity extends beyond a logo and color palette. It appears on signs, social media, employee badges, annual reports, greeting cards, billboards and website icons.

It is important to us that as a result of our work, your brand style continues to live in all its manifestations and brings benefit to the business. Therefore, before starting development, we study your business processes and look for points of contact with clients: it is there that through brand style elements, a company can increase loyalty, improve communication efficiency, and provide added value with skilled design.

We value long-term cooperation: typically, after the first project, our clients return with subsequent design tasks, having confirmed the quality of our work.

We can deliver a standalone design project or provide ongoing design support, with a dedicated team handling your regular and one-off design tasks.