For Salt Lake City businesses, we assess whether the existing logo can support the next stage. We identify the features worth retaining and refine the mark or versions that need to work across the applications in scope.
Redesign of the logo in Salt Lake City
Logos and visual identities in Gromov Branding projects
When is a logo redesign needed?
Updating a logo may be necessary in the following cases:
- Change in brand positioning: For example, transitioning from a local to an international market.
- Outdated design: The logo loses relevance due to changes in trends.
- Low recognizability: The logo does not evoke associations with the brand.
- Usage issues: Difficulty in adapting for digital or print media.
Redesign or a new logo: how to choose the task
Redesign of an existing logo
Redesign is suitable when the brand retains its core but the sign requires refinement. We determine which elements support recognizability and update the execution taking into account the necessary media.
When a logo from scratch is needed
If there is no existing mark or the task requires a new solution without relying on the previous image, this is a separate service — logo development. Its composition is described on the corresponding page.
We do not simply draw logos, but create a visual language that reflects your philosophy.
Understanding the business
Your logo will be successfully registered as a trademark.
Result guarantee
Each project is unique, tailored to your specific tasks and expectations.
Why choose us?
Individual Approach
Stages of logo redesign
Analysis of the Existing Brand Mark
We study the current logo, its recognizable elements, and its application on various media. We align on what to preserve, which shortcomings to fix, and by what criteria to evaluate the update.
Update and Verification
We develop updated versions within the agreed boundaries of change. We check readability and application on selected media, refine the approved solution, and prepare materials for delivery.
Examples of successful projects
Examples of successful projects
Below are different tasks with logos and visual systems from our portfolio. During rebranding, we separately determine how the brand mark update relates to other brand elements.
Margin increased by
- Custom development
- In-depth interviews
- Brand Platform
- Corporate Identity
- Modular systems
- Brand typography
- Color coding
- Packaging
- Brandbook
160 million ₽
What we did:
Turnover increased by
1,9 billion ₽
What we achieved:
Rebranding of aLogo of an Airline
Margin increased by
- Custom development
- In-depth interviews
- Brand Platform
- Umbrella branding system
- Corporate Identity
- Modular systems
- Brand typography
- Color coding
- Packaging
- Brandbook
112 million ₽
What we did:
Turnover increased by
1,8 billion ₽
What we achieved:
Logo for metal pipe manufacturer
How to Order Logo Redesign in Salt Lake City
Tell us what needs to be changed in the existing logo and where it is used. We will discuss the task, limitations, and the scope of work for the update.
The cost of a logo redesign depends on the existing logo, the extent of the changes and the required applications. We review the current logo and brief before preparing an estimate. Developing a new logo from scratch is a separate service.
Cost of logo redesign
Frequently Asked Questions
If the logo is visually outdated, does not look good in the digital environment, or does not inspire trust — it's time to consider a redesign.
The process usually takes from 5 to 10 days, depending on the complexity of the changes.
Yes, we can preserve key elements to maintain your brand's recognizability.