Brand development full service in London

A branding project for London should connect the promise you make with the experience customers encounter. We align positioning, name and visual identity, then agree the materials needed to put the brand into use.

We are meticulous on every project, whether it is a local café or a car manufacturing giant. Creating 300−400 logo sketches is a routine task for us, no matter who we are developing it for. As a result, our clients receive branding that hits the heart and mind of the target audience.

Solving business tasks
through design

Margin increased by

160 million ₽

What we did:

Turnover increased by

1,9 billion ₽

What we achieved:

Margin increased by

112 million ₽

What we did:

Turnover increased by

1,8 billion ₽

What we achieved:

Through the corporate style, customers recognize the company in social networks and media, on advertising banners, online and in the city, on couriers' uniforms and store shelves.

We create an identity that weaves a thread through all points of contact between the brand and customers, making it recognizable in any environment.

Our clients receive detailed, easy-to-understand instructions on applying the brand style guide so that it can be easily used in marketing and PR campaigns.

The names we create help companies stand out and evoke the right associations at the start of their business. At the same time, they remain relevant as the company grows and enters new markets.

When we develop a naming strategy, we study the company's values, mission, goals, analyze tasks and client expectations, and research the environment in which the company operates.

Having examined these issues, we formulate a precise and expressive name that becomes the brand's locomotive. We guarantee that the developed name will be available for trademark registration.

A logo is the essence of a brand expressed in one symbol or letterform.

A logo appears where other branding elements may not exist: on conference booths, contracts, corporate hoodies. Wherever it is used, it must be unmistakably recognizable and clearly associated with the company.

When developing a logo, we take into account its possible applications: where it will be placed, on which printer it will be printed, on which material it will be used. As a result, we get a logo that becomes a mark of company quality: in any environment, and on any medium it will remind people of the brand and evoke the right associations.

Fonts express a brand's character while making its text comfortable to read.

When creating fonts, we analyze what character they should have and in what situations they will be applied.

Our fonts are designed to remain legible on websites, outdoor advertising and engraved objects, while retaining the brand's character.

We develop all our fonts with Paratype

A brand platform ensures brand consistency across all channels: what salespeople say at meetings, how texts are written on the website, what advertising banners show, and how everything is supported by visual elements.
The creation of a brand platform is preceded by research: interviews with clients, market and competitor analysis, discussions with the team.
The result is a strong brand image. What the company is proud of becomes obvious to clients.

We design packaging that will distinguish your product in the market and attract consumer attention.

Presentations help turn ideas into action: they can attract partners, engage employees, introduce products to customers and explain a project to investors.

For our clients, we prepare compelling presentations that help them influence viewers through visual images, strong texts, and persuasive storytelling.

We develop merchandise that visually becomes a continuation of the brand and functionally meets the goals of its use: employees find it convenient to wear it throughout the day, clients enjoy receiving it as a gift, and brand fans want to buy it.

We also control the production process: proper color reproduction, quality materials, and conscientious execution.

As a result, merchandise becomes an additional advertising channel: it attracts attention, sparks interest, and fosters love for the brand.

Vita Rubezhanskaya
Head of Strategy at branding agency Gromov Branding.

Wrote an article about branding so you understand what it is and why we're all here.