What you get
Brandbook — guidance for applying the next version of your Calgary brand. We document the agreed identity, clarify what has changed and show how the design should appear in the materials your team uses.
The development includes:
The development includes:
- Logo usage rules: versions, margins, minimum size, and prohibited changes.
- Corporate colors, typography, and graphic elements with examples of application.
- Approved media layouts and recommendations for designers, marketers, and contractors.
Imagine that your logo in VK differs from the logo on the website. It's like showing up for a business meeting in pajamas.
As a brand grows, clear rules help keep it consistent. A brand book gives everyone a shared reference.
To preserve your identity
To present a professional image
Instead of explaining the typography rules each time, you can give designers a shared brand book.
To save time and effort
A recognizable brand inspires trust. And trust = money.
To build trust
What is a brandbook for? Why you can't do without it
A brandbook is needed to:
Events
So that every poster, ticket, and story looks like part of one big idea.
Large companies
So that branches in different cities (or countries) don't turn the brand into Frankenstein.
Startups
To look like professionals from the start, not like a school project.
Shops and restaurants
So that the menu, signage, and packaging don't look like they were made by different people in different universes.
Who needs a brandbook? Why it's not only for large companies
Logo and its usage
- How to use the logo (and how NOT to use it).
- Minimum size, clear space and prohibited changes.
Color palette
- Main and additional colors.
- CMYK, RGB, Pantone — so that the color is the same everywhere.
Fonts
- Main and additional fonts.
- Sizes, spacing and usage rules.
Examples of application
- Business cards, stationery, packaging, social networks, advertising.
Graphic elements
- Icons, patterns, textures.
- How and where to use them.
Tone of voice
- How should your brand sound: formal, friendly or bold?
- Examples of texts for different situations.
What's included in a brandbook? Full breakdown
- Brandbook — is a full-fledged rulebook. Here are the logo, colors, fonts, and tone of voice.
- Guidelines — provide concise instructions, often for a particular product or application.
- Logobook — is a mini brandbook that tells only about the logo.
If a brandbook is the Bible of the brand, then a guideline is a brochure, and a logobook is a leaflet.
How does a brandbook differ from a guideline and a logobook?
Product brandbook
- How packaging, advertising, and social media will tell the story of the product.
- Example: Coca-Cola and their famous red cans.
Store Brandbook
- How to design displays, price tags, and packaging.
- Example: Apple and their minimalism.
Company Brandbook
- How the office, corporate documents, and presentations look.
- Example: Google and their bright colors.
Event Brandbook
- How to design tickets, posters, and stories.
- Example: Coachella and their unique visual style.
Bar, Café, Restaurant Brandbook
- How to design the menu, signage, and uniforms.
- Example: Starbucks and their recognizable style.
Brandbook for different purposes
Brandbook Cost
The price depends on the scope of work and media. Describe your task — we will discuss the volume and budget.
Stages of brandbook development
Research
- Analysis of target audience, competitors, and market.
- Definition of brand values.
Concept Development
- Creation of logo, selection of colors and fonts.
- Defining the brand's tone of voice.
Creating Rules
- Description of all brand elements.
- Examples of application.
Testing
Checking how the brandbook works in real life.
Finalization
- Preparing the final version of the brandbook.
- Delivery to the client in a convenient format (PDF, printed version).
We don't just draw pretty pictures. We create a tool that works.
Our approach:
Our approach:
- Deep analysis. We study your brand, competitors, and audience.
- Simplicity. We make the brandbook understandable even for beginners.
- Practicality. We consider how the brandbook will be used in real life.
Our approach to brandbook development
Legal Guarantees in Brandbook Development
We understand that a brandbook is not just a document, but your intellectual property. Therefore, we provide full legal protection:
Copyright:
Copyright:
- All rights to the brandbook are transferred to you after the completion of the work.
- We sign a contract that guarantees the brandbook is your property.
- We do not disclose information about your project.
- All stages of work are protected by NDA (non-disclosure agreement).
- We give you complete freedom of action. Want to print — print, want to send digitally — send digitally.
- No hidden restrictions or licensing fees.
- If anything goes wrong (though we are sure it won't), we are always ready to help.
Examples of brandbooks
Problem
Solution
Company 'Business System Telecom' created its own design bureau for developing domestic hardware (servers, motherboards). The founders faced the task of rebranding and creating a unified graphic system for the company and its products.
Our specialists needed to convey a clear guide that included the semantic foundation and corporate identity so that everyone who interacts with the brand in the future would clearly transmit the intended message, and advertising materials at all communication points would comply with the developed standards.
Our specialists needed to convey a clear guide that included the semantic foundation and corporate identity so that everyone who interacts with the brand in the future would clearly transmit the intended message, and advertising materials at all communication points would comply with the developed standards.
A rebranding was conducted.
A graphic system was developed, which was then applied to all media.
Everything is brought together in a clear guide that helps the company communicate consistently and build recognizable brand associations.
A graphic system was developed, which was then applied to all media.
Everything is brought together in a clear guide that helps the company communicate consistently and build recognizable brand associations.
Margin increased by
+161 million ₽
Request
Solution
Russian airline Iraero approached us with a request to form a clear market positioning.
Competitive advantages were not formulated, and the company did not stand out from the rest.
A large number of employees did not have direct contact with the leader who embodies the company's values and principles. The lack of a semantic value level of the brand led to each employee perceiving and transmitting different messages to the audience, which affected the level of trust in the company.
Competitive advantages were not formulated, and the company did not stand out from the rest.
A large number of employees did not have direct contact with the leader who embodies the company's values and principles. The lack of a semantic value level of the brand led to each employee perceiving and transmitting different messages to the audience, which affected the level of trust in the company.
We conducted a target audience study, during which deep needs, desires, and anxieties were identified.
We have noticed an important psychological aspect related to a person's feeling in flight. On board, a person entrusts comfort, safety, and responsibility for their own life to the airline, taking on the position of a child from a psychological point of view.
This insight formed the basis of the brand positioning and character: practicality, confidence, strength, and authority.
The brand values include care for the client, reliability, and attentiveness.
In the brand platform, we have established the semantic foundation of the brand. This document serves as the guardian of values, which all employees study to understand the company's philosophy at a deep level.
Based on the approved brand platform, a rebranding was conducted with the assistance of the chief art director, Alexandra Korolkova. A font design was developed for the logo.
Advertising media and touchpoints are styled consistently, supporting the semantic foundation of the brand.
We have noticed an important psychological aspect related to a person's feeling in flight. On board, a person entrusts comfort, safety, and responsibility for their own life to the airline, taking on the position of a child from a psychological point of view.
This insight formed the basis of the brand positioning and character: practicality, confidence, strength, and authority.
The brand values include care for the client, reliability, and attentiveness.
In the brand platform, we have established the semantic foundation of the brand. This document serves as the guardian of values, which all employees study to understand the company's philosophy at a deep level.
Based on the approved brand platform, a rebranding was conducted with the assistance of the chief art director, Alexandra Korolkova. A font design was developed for the logo.
Advertising media and touchpoints are styled consistently, supporting the semantic foundation of the brand.
Margin increased by
+160 million ₽
Turnover increased by
+1,9 billion ₽
Let's discuss your project
Share your contact details and a brief description of the task. We will discuss the brand book's contents, project stages and timeline.
At first, I thought a brandbook was unnecessary. But after seeing how all branches began to work in a unified style, I realized it was worth it. Now our brand is recognizable even by the color of the cups.
Alexey, owner of a coffee chain
We worked with several agencies, but only here did they explain why a brandbook is needed. Now we have clear rules, and designers no longer ask silly questions.
Marina, founder of a clothing brand
The brand book for our festival is fantastic. The posters, tickets and even the merchandise all look like part of one coherent concept. Thank you for your professionalism!
Igor, event organizer
Reviews on brandbook development
Brandbook — is not just a book you can put on a shelf. It is a tool that must work. Here's how to use it:
Introduce the team:
Introduce the team:
- Hold a meeting and explain why a brand book is needed.
- Distribute the PDF version to everyone working with the brand.
- Designers: refer to the brand book before creating layouts.
- Marketers: use the brand voice for posts and advertising.
- Managers: ensure all materials comply with the rules.
- If the brand evolves, the brand book should change too.
- Check once a year if the rules are still relevant.
- Yes, a brand book is rules. But sometimes you can break them. The main thing is to do it consciously.
Brandbook usage guidelines
helps understand what your brand should convey and how people perceive it.
Brand Strategist
Designers
turn these ideas into a specific visual style — logo, color palette, fonts, and other elements.
Copywriters
choose words that make your brand understandable and attractive to the audience.
Managers
keep the project on schedule and coordinate the work.
Marketers
help ensure that the brand book works for business growth and customer attraction. All of them work together to create a brand book that will work for your business.
Creating a brand book is always a team effort. Several specialists participate in the process, each responsible for their part.
Brandbook development team
How we deliver your brand book
For printing and electronic transfer.
Brandbook development timeline
Allow approximately 2–5 weeks. The schedule depends on the existing visual identity, the number of applications and the approval process. We confirm it after the briefing.
2–5 weeks
Frequently Asked Questions
Approximately 2–5 weeks. We confirm the exact timeline after the briefing.
Yes, but it's better to plan everything in advance.
The logo is part of the brand book. Without rules, it is useless.
Let's start with your task
Tell us what brand book you need. We will prepare a proposal for the scope of work and budget.
Additional services
We create attractive modern websites. Functional and user-friendly. Aesthetics, analytical approach and functional design intuitively inspire trust in your company. With it — the number of button clicks, orders and inquiries increases.
Websites
Presentations, Books, Catalogs, Brochures
Design outsourcing
We design advertising materials that are engaging to read, handle and explore.
We combine clear messages with expressive visuals to engage your audience.
You get a team of experienced designers to create a truly original design. We work with a wide range of industries and never think conventionally. We look at your business from a different angle, offer new ideas and unconventional solutions. And quickly implement them.
Websites
We create attractive modern websites. Functional and user-friendly. Aesthetics, analytical approach, and functional design intuitively inspire trust in your company. And with it — the number of clicks on buttons, orders, and inquiries increases.
