Gromov Branding showreel
A clear brand position in the market
Positioning connects business opportunities with the needs of the chosen audience. It helps to formulate an offer and explain the differences on which the brand can rely in communication.
The customer must understand why they should choose your brand.
We study the product, audience, and competitive environment to find meaningful differences. We formulate the brand position based on what the company truly offers and can substantiate.
What positioning is based on
We determine the audience, choice situation, and significant product advantages. Then we connect these findings with the offer formulation: what the customer receives and how it differs from available alternatives.
What is brand positioning?
Positioning defines the brand's place among alternatives: for which audience it works, what need it solves, and on what differences it builds its offer.
What does brand positioning consist of?
Market, competitor, and audience research; identifying needs and choice motivations.
Identifying differences, value proposition, and reasons to trust the brand.
We use research into the audience's needs, values and motivations to define the brand's essence.
For this, we seek answers to the following questions:
What do competitors not offer?
What is important to the target audience?
What is the situation on the market?
What needs does our product meet?
What is important to the target audience?
What is the situation on the market?
What needs does our product meet?
Positioning and brand platform: what is the difference
Positioning determines the brand's place on the market and the reasons for its choice. A brand platform unites a broader set of solutions: mission, values, character, and communication principles. These are interconnected but distinct outcomes of the work.
What we capture in positioning
Audience and choice situation. Significant need. Brand offer. Differences from competitors. Reasons to trust these differences. Formulations that the team can use as a guide in communication.
Brand recognition improves trust, and with it — reduces spending on demand creation and attracting new customers
You optimize promotion costs
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Strong positioning allows the brand to shine brightly, and consumers to find you quickly and easily
You increase brand recognition up to 80%
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A brand helps occupy shelf space and facilitates distribution. The better and more you are known, the faster you capture your market share.
You enter the market faster
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Positioning creates a set of characteristics and feelings that distinguish you from other companies
You differentiate from competitors
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Economists observe: company economics depends more and more on the success of its presentation and positioning.
You increase capitalization
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Consumer loyalty to your product ensures emotional attachment, and with it, confidence in high demand.
You influence cash flow stability
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What problems does brand positioning solve?
Stages of brand positioning formation
Team formation
We create a working group that will participate in the project, assign roles and areas of responsibility.
Brand Positioning Workshop
We begin with a joint workshop involving your key decision-makers and our experts. Together, we define the business objectives, important messages and direction for positioning.
Developing the project brief
We create a reference document with key information about the project: goal, tasks, and indicators.
Market and Competitor Research
We study competitors' offers, their arguments, and methods of audience engagement. We determine which differences are already occupied and what your company's positioning can be based on.
Target audience research
We investigate who chooses the product, what influences the decision, and which needs remain unmet. We use the results to formulate a meaningful proposition for the audience.
Insight Discovery
We find a need or a choice motivation that connects the product's capabilities with the audience's expectations.
Positioning Formulation
We combine the research findings into a brand proposition: for whom it is intended, what makes it different, and why it deserves trust.
Positioning Presentation
We explain the chosen positioning, show its connection to the research, and align the formulations in the document.
Send us an inquiry and we will arrange a phone or video consultation at a convenient time.
- Leonid TitovCo-founder of the agency
- Nicol ZiminDirector of Communications
- Artem GromovManages key clients
Additional services
Presentations, Books, Catalogs, Brochures
Design outsourcing
We design advertising materials that are engaging to read, handle and explore.
We combine clear messages with expressive visuals to engage your audience.
We combine clear messages with expressive visuals to engage your audience.
You get a team of experienced designers to create a truly original design. We work with a wide range of industries and never think conventionally. We look at your business from a different angle, offer new ideas and unconventional solutions. And quickly implement them.
Websites
We create attractive modern websites. Functional and user-friendly. Aesthetics, analytical approach, and functional design intuitively inspire trust in your company. And with it — the number of clicks on buttons, orders, and inquiries increases.
