A company that was building an elite cottage village in Anapa approached us.
We needed a name — unique, memorable, reflecting the project's advantages.
We started with market analysis: studied positioning and communications of competitors to avoid repeating their names and to find an open niche.
Then we analyzed the target audience — their needs and what is truly important to them. Based on this, we built the brand's semantic field: key images and messages the name should convey.
We generated a large pool of variants around this idea and ultimately settled on one — Domenie.
The name combines three words: house, estate, and possession. It sounds prestigious but is simple and easy to remember. It evokes associations with a place of strength and harmonious life by the sea.
After naming, we developed a corporate graphic system for the brand.