A landing page for small business on Tilda: what is really needed and what can be skipped
Briefly: small businesses are often sold a full multi-page website where a simple business card website would suffice on 3-5 screens. In the article — what is really needed for small business at the start and how to avoid overpaying for unnecessary functionality.
What should be on a small business landing page
A screen with the essence of the offer and a contact button, a brief description of services or products, reviews or examples of work, a contact form or a call button, an address and working hours if there is an offline point. This is enough for 90% of local small business — cafes, workshops, small service studios.
When a landing page is no longer enough
If a business's product or service range grows to the point where one page can no longer accommodate the structure — this is a signal to move to a multi-page website with a catalog. A landing page is also insufficient if the business plans to run an SEO blog to attract organic traffic — this requires a separate structure with a flow of articles.
A simple landing page on ready-made Tilda blocks — from 20 to 50 thousand rubles. A landing page with a unique design via Zero Block — from 60 to 120 thousand rubles.
How much does a landing page cost
Format: Ready-made Tilda blocks; Price: 20 000 - 50 000 rubles
Format: Unique design (Zero Block); Price: 60 000 - 120 000 rubles
Format: Unique design (Zero Block); Price: 60 000 - 120 000 rubles
Can a landing page be expanded into a multi-page website later? Yes, if a flexible structure was chosen from the start, adding new pages does not require a complete overhaul of existing ones. Is a feedback form needed if the business already has a messenger for customers? A button to open the messenger is often more effective than a classic form — many small businesses prefer this communication path. How long does it take to develop a landing page? From 3 days to 2 weeks depending on whether ready-made blocks or a unique design are used.
MegaFon, BMW, VTB and more 240+ companies. See how it looks in the showcase reel:
Through interviews, surveys and workshops, our branding agency identifies the true needs of the business, motivations and pain points. Based on this data, we determine the tools that will effectively solve your brand's tasks.
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