How to prepare a pitch deck for an investor: structure and logic of slides
Briefly: a pitch deck for an investor differs from a regular presentation not in design, but in strict logic of delivery — an investor must understand the essence of the business, the size of the market, and why they should invest money right now in 3 minutes. The article contains a proven slide structure and the order of their delivery.
Proven pitch deck structure
Slide 1: the problem that the product solves. Slide 2: the solution and how it works. Slide 3: the size of the market. Slide 4: the business model — how the company makes money. Slide 5: traction — current results and growth metrics. Slide 6: competitors and differentiation from them. Slide 7: the team. Slide 8: the financial plan. Slide 9: the requested amount and what it will be used for.
Typical mistakes in pitch deck logic
- The slide with the solution comes before the slide with the problem — the investor does not understand why the product is needed - Lack of specific traction figures — general phrases like "we are growing well" instead of specific metrics - Too long a slide about the team at the beginning of the presentation instead of the essence of the business - The requested amount is mentioned without explanation of what it will be used for
How many slides should be in a pitch deck? Usually 10-15 — is enough to reveal the essence of the business without overwhelming the investor with too many details. Is it necessary to have a separate version of the pitch deck for sending by email without a personal demonstration? Yes, the version for self-reading usually requires more explanatory text on the slides than the version for oral presentation. Where is the best place to put information about the team in a pitch deck? Usually closer to the end, after the investor has already understood the essence of the business and its potential — an exception if the team itself is a strong argument (serial entrepreneurs with successful experience).
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