Branding for an online store: how to stand out on a marketplace and in your own channel
Briefly: an online store needs branding that works simultaneously in two different environments — on its own website with full control over design and on a marketplace, where the seller has almost no control over anything except the product card. The article covers how to build a unified system for both environments.
Why branding on a marketplace is different from branding on your own website
On a marketplace, the seller cannot change the page structure, background color, or button placement — the only space for branding is the product photo, infographics on the product card, and the logo visible in a mini-format in the catalog. Here, recognizability is built on consistent visual style of photos and infographics, not on website design.
What is included in full-service online store branding
Logo and color palette, design system for product cards on marketplaces (infographics, covers), custom website design, branded packaging for shipments, email newsletter and social media templates.
Basic package (logo, color palette, marketplace card template) — from 100 to 250 thousand rubles. Full cycle with website and packaging for shipments — from 300 to 700 thousand rubles.
How much does online store branding cost
Package: Basic (logo, marketplace card template); Price: 100 000 - 250 000 rubles
Package: Full cycle (plus website, packaging); Price: 300 000 - 700 000 rubles
Package: Full cycle (plus website, packaging); Price: 300 000 - 700 000 rubles
Is it necessary to have different card designs for different marketplaces? Yes, each platform has its own technical requirements for infographics size and format, although the style should remain consistent. Can the same branding be used for retail and marketplace? Yes, if a flexible system is initially designed, adaptable to platform limitations without a complete redesign. Does branded packaging for shipments affect repeat purchases? Yes, memorable packaging upon order receipt increases the likelihood of organic reviews and repeat purchases.
MegaFon, BMW, VTB and more 240+ companies. See how it looks in the showcase reel:
Through interviews, surveys and workshops, our branding agency identifies the true needs of the business, motivations and pain points. Based on this data, we determine the tools that will effectively solve your brand's tasks.
Our branding agency is approached to order:
Our branding agency is approached to order:
Branding agency services
