Yearbook
A joint project of Agroexport and MGIMO
The first Russian periodical publication dedicated to expert-analytical review of the global agricultural market situation.
Concept Development
Publication layout
Preparation for printing
Structure formation
Implementation
Clients:
Problem
To create a periodical publication dedicated to expert-analytical review of the situation on the global agricultural market.
Request
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This is the first issue and the first Russian experience of presenting information in this format.
Preparing layouts for a large print run.
Lack of yearbook structure at the start of the work.
Providing information in parts, not in chronological order.
More than 10 decision-makers.
Readiness for possible restructuring of blocks at the final stage of the project.
Preparing several intermediate promotional samples simultaneously with the development of the main publication.
Project work schedule ― 24/7.
Solution
We formed a department in the agency to work on the publication.
(1)
We structured the project management team for round-the-clock communication with the client.
(2)
We provided a backup design team.
(3)
We fixed agreements on the number of concept variants for the publication.
(4)
We determined the key stages of project implementation.
(5)
Synchronized processes at each stage ― for transparency and work coordination.
(6)
Divided the layout into individual modules for convenience in preparing and reviewing materials.
(7)
Production search and control.
(8)
01
We developed a layout that helps maintain the reader's attention through its structured organization of photographic content, charts, illustrations, and text blocks.
03
Thanks to the implementation of color coding in industry segments, the reader will be able to quickly find the information they need.
02
The system scales excellently, working in each subsequent edition regardless of the degree of change.
days the implementation lasted
of this project
of this project
copies of books were printed
in the first run for the presentation of the report to state structures
in the first run for the presentation of the report to state structures
500
495
pages includes the first
edition of the Annual 22/23
edition of the Annual 22/23
120
Presentation of the Annual
22/23
Project Team
Natalia Gromova
designer, layout artist
Irina Koshkina
Sarhan Gromov
designer, layout artist
Art director
Alisa Yasnaya
designer, illustrator
Yuliya Titova
layout artist
Anastasia Spireskaya
illustrator
Leonid Titov
project manager
Rita Yasnaya
layout artist
Zaur Stepanov
layout artist
Nastya Godovanova
layout artist