Presentation design: types, development stages and cost in 2026

Presentation design is the visual formatting of slides that makes information understandable, memorable, and persuasive. In the business world, a presentation often becomes the first impression of a company: an investor reviews a pitch deck, a potential client studies a commercial proposal, and management evaluates a report. If the slides look untidy or boring, trust in the content decreases—even if the figures inside are convincing. A well-designed presentation, on the other hand, strengthens arguments and increases the likelihood of a positive decision. Professional design solves several tasks: organizes information into a logical sequence, highlights key figures and conclusions, creates a visual brand identity through colors, fonts, and graphics, accelerates the perception of complex data, and demonstrates the level of company expertise. The portfolio of the branding agency Gromov Branding includes more than 120 projects in various industries: banks, airlines, manufacturing enterprises. Among the agency's clients, both IrAero and VTB ordered presentations—companies from completely different sectors but with the same request: to make the decision-making process faster. Practice shows: a well-designed presentation increases the chances of project or deal approval, while sloppy design can nullify the team's efforts, even if the content is strong.

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Depending on the goal and audience, presentations are divided into several types. Each requires a specific approach to design and content. A pitch presentation is a short one, usually 10–15 slides, a story for investors or partners. The main thing is to quickly convey the essence of the project: the problem, the solution, the market, the business model, and the team. The design should be minimalist, with an emphasis on numbers and graphics. Investors review dozens of pitches a day, so the visual should capture attention and clearly highlight key metrics within the first few seconds of viewing. Pitches are most often ordered by startups at the stage of raising investments. A commercial proposal (CP) is a more detailed presentation, usually 20–30 slides, for a potential client. It includes a product description, benefits, case studies, and terms of cooperation. The design should emphasize the company's reliability and expertise: here, corporate colors, high-quality images, and diagrams are appropriate. CPs are often used in B2B sales when it is necessary to convince decision-makers to choose your company rather than one of dozens of similar contractors. A report presentation is for internal use or for partners. It contains the results of work, charts, tables, and analytics. The design helps structure the data and highlight the key points; consistent styling makes the report professional and easy to read. These presentations require careful layout of tables and diagrams — the numbers should be readable at a glance, without the need to scrutinize them. In the portfolio Gromov Branding there are examples of all three types — from pitches for tech startups to reports for state corporations. Each project is adapted to the audience and the tasks of the client, as well as to the existing corporate style of the company (if it already exists).

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Tools for creating presentations: PowerPoint, Google Slides, Figma

The choice of tool depends on the design complexity, the need for collaboration, and the requirements for the final format. PowerPoint is a classic tool familiar to most people. It is suitable for corporate reports and standard proposals, allows for animation and embedding videos. For simple presentations, its capabilities are sufficient, but in fine-tuning layout, it is limited: unique design is difficult to achieve. Google Slides is a cloud service convenient for team collaboration. Several people can edit slides simultaneously, and changes are saved automatically. The downside is fewer options for unique design compared to desktop editors. It works well for internal reports and collaborative content work when speed of approval is more important than visual exclusivity. Figma is a professional tool for web design, which is increasingly used for creating presentations. It provides full control over each element: precise positioning, custom fonts, complex graphic elements. It is ideal for pitch decks and image-based proposals where unique visuals are important. The finished presentation is exported to PDF or an interactive prototype, and Figma itself allows for quick edits and keeping multiple design variants in parallel. In Gromov Branding, Figma is used for most orders — this provides accurate layout and a unified style, and then the layouts are adapted for PowerPoint if the client needs an editable file. This approach combines the capabilities of professional design with the convenience of standard formats — the client gets both a beautiful presentation and a file that can be further edited independently.

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Stages of presentation design development

The process of creating a professional presentation consists of several steps. - Briefing and goal analysis. Specialists find out for whom the presentation is intended, what tasks it solves, and what format is needed — pitch, offer, or report. At this stage, content is collected: texts, figures, logos, photographs. The more detailed the briefing, the more accurate the result — time saved at this step almost always turns into extra revisions later. - Structure and script. The logic of slides is determined: sequence of blocks, accents, calls to action. Often the client provides a ready-made text, but the agency helps structure it — highlight the main points, remove unnecessary parts, add visual accents. - Visual concept. Colors, fonts, and graphic style are chosen — all of this corresponds to the company's brandbook or is created from scratch if the brand is not yet formatted. At this stage, a unique look for the presentation is born. - Slide layout. Designers create each slide: arrange elements, add icons, diagrams, images. Mockups are used to show in context — laptop, projector, conference room screen. It is important that all slides look consistent and are readable from a distance. - Final check and export. It is checked whether the briefing is followed, there are no errors, and readability is ensured on different screens. The finished file is exported in the required format: PPTX, PDF, Google Slides. If necessary, animation or interactive elements are added. Development timelines depend on the volume and complexity. On average, a presentation of 15–20 slides takes from 3 to 10 working days. Gromov Branding adheres to the agreed deadlines and provides layouts that can be shown to management immediately — without the need to finish anything before the meeting.

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The cost of presentation development is composed of several factors: the number of slides, the complexity of the design (unique graphics, animation, infographics), the need for preliminary strategy or copywriting, the urgency of the project, the use of a ready-made brand style or the creation of a new one from scratch. The pricing range on the market is wide — from simple template solutions to complex projects with animation and unique illustrations, where the cost may differ by orders of magnitude. There is no universal figure here: too many variables affect the final calculation. In Gromov Branding, the cost is calculated individually after the brief — please check the current price with the manager when contacting us. The client receives a transparent estimate and understands what they are paying for; the agency does not impose additional services — only what is truly necessary to solve the task. Professional presentation design pays off if the outcome affects the decision on funding, contract, or partnership. Saving on visuals sometimes costs a missed deal — especially when competitors come with a well-prepared pitch, while the company brings slides from a template. A presentation made in a consistent style with the brand enhances the company's trustworthiness and memorability (by the way, this is exactly why presentations are rarely ordered separately from the rest of the brand style — the brand logic should be visible on every medium).

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To get a quality presentation that matches your brand and objectives, simply submit an inquiry. Agency specialists will contact you within 5 minutes to discuss the details and prepare a commercial proposal. The entire process is transparent: you know the timelines, cost, and stages of work before the start. Call the phone number 8 800 200-84-50 or write to hello@gromovbranding.ru. You can also browse the portfolio on the presentation design page — there examples of work for different industries and tasks are presented. In addition to presentations, Gromov Branding develops brand style, brandbooks, websites on Tilda, packaging, and other brand elements. A comprehensive approach allows creating a unified visual system in which the presentation becomes an organic part of the company's communication, rather than a separate file.

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How many slides should a pitch presentation have? Ideally 10–15 slides. This is enough to reveal the essence of the project without overloading the investor. Each slide should convey one key idea. Can I order only the design without the text? Yes. If you already have ready-made text, designers will format it in accordance with the brand. If necessary, the agency can help with copywriting and structuring the content. What formats do you use? Most often Figma, PowerPoint and Google Slides. The final file is provided in the required format: PPTX, PDF, link to Google Slides. Adaptation to specific requirements is possible. How much time does development take? On average 3–10 working days depending on the volume and complexity. The exact deadline is agreed upon at the start of the project. Urgent orders can be completed faster — for an additional fee. Are there examples of work? Yes, the portfolio is available on the website. There you can see presentations for different tasks — from pitches for startups to reports for large corporations. Do you work with presentations in English? Yes, the agency develops presentations in Russian and English. The design is adapted to the specifics of each language. What is included in the cost? The basic cost includes goal analysis, visual concept development, slide layout, one iteration of revisions and export in the agreed format. Additional services — copywriting, animation, complex infographics — are paid separately. All conditions are reflected in the contract.

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